What You Should Know About

Copyright 2005 Rok Hrastnik
Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs what made RSS so popular.RSS can actually be used to deliver a wide range of content types and content needs. If you can divide the contents into individual stories or individual pieces, you can deliver it via RSS. If you just want to give you an impression of the power of RSS, here are some examples of content you can publish with it--> MarketingVOX is using RSS to deliver internet marketing news to their readers, as it becomes available. Rather than waiting to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.--> Amazon.com uses RSS to announce their Bestsellers and help their users keep track of releases they are most interested in.--> some managers already communicate with their affiliates using RSS affiliate. You can of course use it to communicate with any other segment, as your employees or team members, and even your business owners. --> FindSavings.com uses RSS to deliver savings coupons and related information.--> Lockergnome uses RSS to provide visitors with the latest downloads and the appropriate software. Again using other companies RSS to deliver product updates and patches directly to their customers, just as they become available. --> A few hundred content publishers are using RSS to deliver audio content, such as .MP3 interviews and even radio shows. --> Textamerica.com allows people to post pictures, videos and text from their mobile phones and then make this content available via RSS feeds.--> other companies are using RSS to deliver white papers and other educational content.--> one company uses RSS as a consulting billing awareness tool. The consultants create activity reports and RSS feeds from activity channels carry the billable information to the accounting staff for invoice preparation. --> Many internet publishers are using RSS to deliver their newsletters, as a complement to their e-mail delivery. Since many people no longer want to give their e-mail address away to publishers, this is a great way to keep your e-zine readership growing. --> Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they are interested in, and make it easy for them to order.--> give your affiliates and marketing partners with RSS feeds they can encourage their visitors to better promote your products and still make a Commission. Amazon.com makes already it. When you start?--> create RSS autoresponders with scheduled messages to keep constant marketing contact with your prospects and slowly move them to the Distributor. --> Offers limited access content to your customers, employees, team members, and even investors, without fear of other unwanted eyes. Use RSS for internal communications, teamworking and other needs. --> Give your customers easy access to software updates, delivered to them exactly as they become available without fuss of having to visit the Web site or deal with large attachments, which would get blocked by spam filters anyway. --> Newsreporters are constantly bombarded with e-mail, so why not instead deliver your press releases via RSS? Or even better yet, why not provide some of your releases as video comments, interviews or statements from your company's managers or owners?--> help your visitors keep with what s going on in your forum, by publishing your latest forum posts or whole threads via RSS. And yet is still only a few examples of what you can do with RSS today, because something new nearly every day. Are you also already among these take advantage of marketing and publishing power of RSS? About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Complete guide to RSS for marketers: http://rss.marketingstudies.net/index.html

Podcast promotion
Podcasting is a great new medium, but creating a podcast is only half of the work. Promote a podcast is equally critical for the success.
1. Educate the public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is especially important to educate users If your audience is not technical. Not only is it important to explain what a podcast, but it is equally important to explain how your podcast will help listeners. Instruction on how users can listen to podcasts, are also included.
Understanding Podcasting-http://www.podcasting-tools.com/podcasting-articles.htm

2. Graphics
Add a graphic to your Web site to website visitors know that a podcast is available for your content. Colorful graphics have been signature to warn listeners, podcasts, and RSS feeds are available. Podcast flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a little.

A free online RSS graphic tool is available, users can quickly customize buttons by selecting the text and button enabling webmasters color scheme to coordinate their podcast flag to fit your site color scheme. Graphics experience is not required. Simply select alternative colors and insert text to personalize feed graphics.

Online graphics tool-http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.feedforall.com/podcasting-graphics.htm. 3. Descriptive content
Make sure the podcast RSS feed contains enough information about the content of podcasts to Grab the interest of listeners. The description should be keyword rich. A link to the audio file in the description field. Sound file link is a great way to sample a podcast listeners.

4. press release
Send a press release about the podcast. In addition to distributing a press release to editors, you must submit the release for free online press release directories.

Submit press release-http://www.softwaremarketingresource.com/pressreleases.html (Scroll to submit release)

5. Podcast directories
Submit podcasts to podcast directories. Podcast directories contain podcasts that cover a wide range of topics. Inclusion in the podcast search engines and directories will tap a whole new audience.

Submit to Podcasting directories-http://www.podcasting-tools.com/submit-podcasts.htm

6. Consistent theme/interesting content
The last thing you want to do is to turn off listeners who have subscribed. Provide consistently formatted and consistently themed audio files. Interesting content, presented in a consistent manner will gradually increase your listening base.

7. Create a community
Encourage feedback and dialogue with the listeners. Listen to the feedback of listeners and test their proposals. Remember the podcast for them not you.

Podcast promotion should be approached with the same tactics as website promotion. Identify and inform your audience will increase communication and dialogue.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.

FeedForAll
RSS feed creation tool for webmasters and content providers!

RSS Submit
Automate your rss submission. Automatically send your feeds!

rss2html
RSS to HTML script to display RSS on a website.

Audio Recording Software
Record and edit audio files with the software.

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