What You Should Know About

Microsoft and Google shows it is time for RSS marketing
Copyright 2005 Rok Hrastnik many internet marketers are still considering whether to start marketing with RSS or not. It seems that not even all case studies, hard metrics and benefits available can t to convince them, or everyone would jump on the RSS bandwagon now. Like overview, here are some of the benefits of marketers missing out on by not marketing with RSS: A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. Email isn t to get shipped, but with RSS, you will achieve 100% delivery. (B)] increased search engines and fast indexing and increased traffic from other RSS-enabled online sources. (C)] get your content on the Internet published on other sites. (D)] creates new subscribers more easily and quickly. (E)], and much much more even if you don t believe that RSS is used by enough people right now that s still no excuse not to start using it as a vehicle to generate more traffic to your websites. But soon all this will also change. As it was widely predicted, Microsoft to integrate RSS support in the next version of its Internet Explorer, and perhaps more importantly, it makes it an integral part of its long-awaited Longhorn operating system. What does it mean for marketers? (A)] in the process of being integrated into IE, and other Microsoft software, achieves mass penetration RSS. This means for marketers, RSS finally will be one of the standard tools of mass communication and content delivery. In addition, start internet users expect RSS from marketers, probably even more than e-mail newsletters. (B)] marketers will no longer (Finally, of course, when most of the world starts by using the latest software versions) have to explain how you get an RSS reader, but will be able to focus only on presenting their activities and benefits to the end-user. (C)] broader RSS integration in Microsoft's tools provide additional RSS applications far beyond basic content delivery in the form of stories, podcasts, and products. Marketers and developers will be able to deploy rich interaction programs to make communication and business/personal interaction more liquid, easier and more efficient. In essence, for many advanced marketers marketing with RSS capability will mean their either in or out of the game. (D)] this is now official. Marketers must start leading and implementing RSS feeds accross their communicational innitiatives from PR to direct marketing and sales. And above all this, Google recently began serving Google AdSense ads in RSS feeds, as well as. The profound meaning behind this are four-fold: A] new "automatic" is the perfect option for RSS publishers to monetize their RSS feeds. With Google's default inclussion in "runnings" of AdSense ads, publishers expect to monetize on RSS immediately. (B)] this is another reason for publishers to begin to publish their content through RSS, especially since it will not cost them nothing or very little, but will provide them with an extra source of revenue. With low cost aspect of the RSS, we can expect a flood of new publishers to the set-up RSS feeds of their content to generate more AdSense clicks. (C)] with RSS ads included in the feeds, you will be more advertisers aware of RSS and its marketing potential. (D)] by using the RSS advertising publishers are now not only create an additional revenue source, but it is actually ensure that they do not lose ad revenue opportunities. We used to refer to RSS as a future. Well, that future is now. If you re not ready to start marketing with RSS, can only run you over time. As well as your competitors

About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers, and top marketers. Find out everything you need to know about RSS and how do I use to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html