What You Should Know About

Define relations between Blogs, E-zines, RSS and email
Copyright 2005 Rok Hrastnik

Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to gamers and in relation to their relatives, email and e-zines. How these four really relate and what this means for your internet marketing strategy?The most common missconception is compare blogs and email, with many bloggers actually argue blogs as a replacement for email. The truth is that there's no comparison at all, like comparing apples and oranges. The second missconception is believing that RSS and blogs somehow strongly connected, or even that RSS is good only to provide blog content. The result of this, on the one hand, marketers who don't see RSS as a full-powered communicational channel and bloggers on the other side that refuses to see email as a viable content delivery vehicle. Easy s record just RSS and e-mail content delivery channels; the tools that make it possible to deliver our content to end users and RSS, to other sites. Blogs and e-zines are two different internet content media formats, differences in how/what the content is delivered and presented through them Explained in even simper. conditions: Blogs and e-zines or newsletters are "what"---what you publish online ... in the content page. RSS and email is "how"---how to get the content or information to the reader ... the output page. RSS/email and blogs/e-zines can not be compared directly. Blog content and e-zine content can both be delivered via RSS and email, and there is no direct business/logical relationship between, for example, blogs and RSS. To say that "blogs have some attributes and features, e-mail is missing" actually compare the two entirely different things (an internet media content format, with a content delivery channel), which are not directly related. What makes sense, for example, comparison, e-zines and blogs ... Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and is restricted to a limited number of content types. E-zines on the one hand, more similar to magazines and newspapers, transporting content presented in a complex non-linear content, structure, and have the ability to make many different content types that do not mix well together if delivered through a linear content structure. A typical e-zine may include:--> an editorial;
--> a leading article, represents the predominant topic is a specific e-zine is issued;
--> support articles, clearly structured to demonstrate the secondary to the main article;
--> links to "best of" blog posts in the specified time frame;
--> links to the most relevant forum topics and posts;
--> a news section;
--> a featured client case study;
--> different ads (banner ads, textual ads, advertorials, etc.);
--> Featured consultant;
-a Q&A-> section;
--> a featured white paper;
-->, etc. Delivers all of this content requires a complex content structure and a strong and experienced editor. Format blog simply does not provide the level of structure necessary to effectively present a complex content mix. But it is not to say that blogs are in no way inferior to e-zines, they are just different. Companies need both, and they need to deliver both via RSS and email. It is worrying, however, is that some apparently believe, e-zines and e-mail is "backward". It is a dangerous line of trøde, that come close to shooting yourself in the foot. Personal preferences against content delivery channels and internet content media formats have no place in business. This is what our audiences and how they want it. Our objective must be to meet so many "our people" as possible, the implementation of all the tools and technologies necessary to achieve this goal. Let our personal preferences get in the way is dangerous at best. And even if 90% of our customers/prospects/partners (etc.) prefer RSS email to receive our content, it will still be good business practice to provide.

About the author:
Immediately Find out how you can power your online business with RSS and integrate it into all of your marketing. Request a free 28-page Business Case for RSS report with easy to follow instructions, examples, and advice on how to get the most out of RSS in the shortest possible time. Download the free download here:es.net http://rssdiary.marketingstudi/case/index.html