What You Should Know About

Marketers on best RSS:

Copyright 2005 Rok Hrastnik

What have experienced marketers say about RSS?

What is your top tip?

We know how to set the end of 2004 to collect the best possible insights on RSS marketing from top marketers and RSS developers and managers, to Unleash marketing and Publishing power of RSS. Let s get started

1. How can RSS be fully integrated into our marketing and communications mix

Answered by Robin good, MasterNewMedia.org

"From what I can see the RSS is an effective marketing channel, since it allows for easy and expanded distribution of your core news and information channels to the widest possible audience with very low costs, maximum compatibility with a large number of media devices and added the possibility for the customer to take on this information, and then reuse it hir (his + hers) advantage.

Which allows customers to further be marketers and promoters for your own products and services. If we allow open content of public RSS feeds to be freely subscribed, syndicated, re-aggregated and re-released we find only to new and larger value can be extracted each time a person go about this.

So it is important not to keep RSS newsfeeds below the locks.

RSS is one of the cleanest viral marketing channels. Its virality is spelled clearly in its acronym: Really Simple Syndication.

Yes, you need to do these three words make sense in order to take advantage of the maximum out of this content format.

Allow syndication. Not restrict it.

Let someone else take your RSS feed and do things with it. encourage them to do this. Have them use it to republish your news (among others) on their home page. Help them to achieve this. Write and explain with short stories or simple tutorials how easy it is to search, filter and aggregate content from various RSS feeds and create dedicated niche news channels on most any topic you can think of. Explain openly, if you create such a dedicated newschannels they can so easily published as news site, which is able to support contextual ads (Google AdSense) from day one. Very sustainable, if not quite profitable. See, for example at work by Waypath with their Blender experiment and other useful and complementary uses of RSS, can be economically profitable. "

And another great tips from Robin: "create so many RSS newsfeeds to your content as the subject/themes as you cover. Do not pack all your content in a generic RSS channel. "

2. What is really going to drive readers/customers to adopt RSS? Buyers of the products and services are most likely to adopt RSS?

Answered by Bill French, MyST technology partners

"I do not think someone wants to adopt RSS; rather they want timely information in a controlled and organized way so that it helps them do their jobs better, or manage their personal information diet. This is precisely why we adopted the (mostly) SMTP but none of us shall be deemed to be "adopt SMTP". E-mail programs and the benefits of a store-and-forward architecture with reasonable certainty of delivery drove us into the Kingdom of SMTP. And the driving force that seems to be the cause early adopters use RSS feeds has more to do with the amount information and news, we find ourselves awash in every day.

There is no doubt; all will eventually adopt RSS (or similar format), but we know it has happened when no one refers to it as RSS. ;-)"

3. How would you compare RSS and email as content delivery tools?

Answered by Tom Hespos, underscore marketing

"RSS is about consumer control. How many times have you thought of subscribing to an e-mail newsletter, but thought, "Nah, they will probably sell my e-mail address to spammers" and do not subscribe? With RSS, consumers can unsubscribe from feeds at any time, so that the risk of getting unwanted content or spam is almost zero.

I believe that consumers have been waiting for some time. The newly-added control will make them more likely to aggregate content from publishers they read regularly. As a marketing guy, I think it is appropriate to mention that the move to RSS is not without risks. Content publishers know that it is a bit cumbersome to unsubscribe from an e-mail newsletter, so that they have taken some chances with their e-mail newsletters that they could not take with RSS the stand-alone sponsor messages load up their HTML newsletters with animated ads, perhaps take a risk with some of the stories, they write.

When the button "Unsubscribe" is the right feed subscribers, publishers may not be a chance if they screw. With RSS, there is no tv-the message "Please return" to the people, as the subscription. If you lose some, you lose them until they decide to return. I am sure publishers should handle RSS with velvet gloves, until they get a sense of their subscribers would like and what will make them run for the door. "

About the author:
Learn how to take advantage of marketing RSS and get all the expertise, knowledge, and how-to information in order to implement RSS in your marketing mix of direct marketing, PR, e-commerce, internal communication and online publishing to SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now: http://rss.marketingstudies.net/book/