What You Should Know About

RSS won the battle
RSS seems to have captured last continues to be the industry syndication standard.

Microsoft's inclusion of RSS into the newest version of Internet Explorer and reports that RSS will be in the Longhorns upcoming release seems to be the final nail in the coffin of the Atom specification. Even Atom's steadfast supporter Google, seems to have seen the light. Google had previously acquired Blogger, a popular blogging tool, uses the Atom specification to publish the contents of blogs created on Blogger platform. In the past Google had strategically steered clear of endorsing the RSS specification hoping that Atom would take hold.

Google's latest new service that allows web surfers to monitor Google News RSS-or Atom-feeds, seems to be a confirmation, perhaps in purchasing Blogger, they chose the wrong specification.

The adoption of a syndication standard was slowed by the struggle between Atom and RSS. Two defined syndication standards vying for the number one position. In an IT industry that clearly favors single standard solutions, Atom supporters claimed added flexibility, but RSS ' wide sweeping support from heavy hitters like Microsoft, Apple and Yahoo. Along with the popularity of shows increase in podcasting, which is based on the RSS 2.0 specification are sealed the fate of the future syndication standard.

History and the relationship between RSS and Atom is a sordid tale, which has impeded the progress of an online RSS standard. Now that the leader has been defined their is little in the way of RSS ' growth. Businesses leery of becoming involved in a fight for standards now embracing RSS as a communication channel.

It is clear that those who have lined up behind RSS as the leading specification are the winners.

Strangely enough, while those entrenched in the industry recognises the difficulties of a double standard, users rarely see a difference in feeds created using the Atom and RSS standards. Most popular RSS readers support reading feeds in both formats. Although the purpose of RSS and Atom is the same, is the specification itself is very different, which makes it difficult and time consuming for tool developers to move between the two standard.

Now that Atom attempts to replace RSS has fallen flat, see Syndication arena will probably significant innovation and progress.

Sized enterprises taking advantage of RSS ' extendibility using namespaces adding needed tags. Apple has done this with iTunes, Microsoft for ordered lists, and Yahoo with MediaRSS. All use the same basic RSS 2.0 format, but supports defined RSS ' future is bright with many companies working proactively to unite once divided standard.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS element for developers. In addition Sharon manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.

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