What You Should Know About

Podcast promotion
Podcasting is a great new medium, but creating a podcast is only half of the work. Promote a podcast is equally critical for the success.
1. Educate the public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is especially important to educate users If your audience is not technical. Not only is it important to explain what a podcast, but it is equally important to explain how your podcast will help listeners. Instruction on how users can listen to podcasts, are also included.
Understanding Podcasting-http://www.podcasting-tools.com/podcasting-articles.htm

2. Graphics
Add a graphic to your Web site to website visitors know that a podcast is available for your content. Colorful graphics have been signature to warn listeners, podcasts, and RSS feeds are available. Podcast flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a little.

A free online RSS graphic tool is available, users can quickly customize buttons by selecting the text and button enabling webmasters color scheme to coordinate their podcast flag to fit your site color scheme. Graphics experience is not required. Simply select alternative colors and insert text to personalize feed graphics.

Online graphics tool-http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.feedforall.com/podcasting-graphics.htm. 3. Descriptive content
Make sure the podcast RSS feed contains enough information about the content of podcasts to Grab the interest of listeners. The description should be keyword rich. A link to the audio file in the description field. Sound file link is a great way to sample a podcast listeners.

4. press release
Send a press release about the podcast. In addition to distributing a press release to editors, you must submit the release for free online press release directories.

Submit press release-http://www.softwaremarketingresource.com/pressreleases.html (Scroll to submit release)

5. Podcast directories
Submit podcasts to podcast directories. Podcast directories contain podcasts that cover a wide range of topics. Inclusion in the podcast search engines and directories will tap a whole new audience.

Submit to Podcasting directories-http://www.podcasting-tools.com/submit-podcasts.htm

6. Consistent theme/interesting content
The last thing you want to do is to turn off listeners who have subscribed. Provide consistently formatted and consistently themed audio files. Interesting content, presented in a consistent manner will gradually increase your listening base.

7. Create a community
Encourage feedback and dialogue with the listeners. Listen to the feedback of listeners and test their proposals. Remember the podcast for them not you.

Podcast promotion should be approached with the same tactics as website promotion. Identify and inform your audience will increase communication and dialogue.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.

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