What You Should Know About

Marketers really need RSS?
Copyright 2005 Rok Hrastnik the most recent study, Forrester Research, who claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really that marketers can still afford to ignore this channel?Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it. Is this the right questions? Let s take a look at 1 the larger picture. FORRESTER STUDY validity The Forrester study is just one of these available and cannot be regarded as the only relevant study, even though it was performed on a sample of 68,000 households. Jupiter Research estimates RSS penetration at 12% of the u.s. online population, while the latest report from PEW shows that 9% of the u.s. online population has a good idea of RSS is. An October 2004 PEW study actually estimated RSS penetration at 5%.It is also important to understand that Forrester data does not include those who themselves might not be aware they are using RSS, especially through services such as My Yahoo., which is actually the most popular RSS reader at the same time, says Forrester. vice President Henry Harteveldt also that RSS is critical for any businesswho wants to reach out to people under the age of 30. 2. future growth of RSSregardless of the numbers we bet on the future growth of RSS is without a doubt. Recently, Microsoft announced full RSS support in the next version of their Internet Explorer browser and full RSS integration in the next version of their operating system, Windows Vista. When RSS becomes easily accessible to most internet users out-of-box and becomes as wide spread as bookmarks, its adoption will grow at an incredible speed. Microsoft has now ensured that this will actually happen.It is therefore time for marketers not only been interested in RSS but also master it is now. Those who test and discover the best possible ways of using RSS for marketing will be ahead of their competition, when everyone starts using RSS. In addition, since RSS implementation can actually be any free, there s no reason not to begin to give your content in RSS feeds now. 3. GOOGLE shows the way Microsoft and Yahoo! Apure t the only major players to show support for RSS. Google recently launched RSS advertising as part of their Google AdSense program, giving publishers reason to start their own RSS feeds to generate direct revenues. Them depends on the Google AdSense for part or all of their online revenues actually need to deliver RSS feeds or stand to lose some of the revenue due to their visitors switching to sites and feeds from their competitors.Face it, today many users begin already to request publishers provide them with the RSS to subscribe to their content. This trend will only continue with many users selecting RSS as their primary channel receive and read online content.4. QUESTIONABLE reliability of Email all marketers today are experiencing e-mail delivery problems, constant inquiries about their messages get or not. In short, email can no longer be invoked. For a recipient gives your content via RSS as a supplement to e-mail will help you to some, at least part of your visitors, those who decide for setting RSS all content without any doubt. Lockergnome.com decided to start pushing RSS instead of e-mail some time ago, and as a result, so that their RSS feeds been outperforming e-mail when it comes to clickthrough rates of around 500%. Also an interesting fact, today they have 5 times more RSS subscribers than e-mail subscribers. And two of your most important content updates, RSS really becomes a must, especially if you must be in contact with your existing customers, partners and other key audiences. If you want to be 100% certain that your messages reach your audience, RSS is the way forward. 5. other benefits of RSS , but all of the above don t even touch all the reasons why marketers should begin using RSS today
(a)) RSS helps you generate extra traffic and reach out to new audiences. In view of the low prices of RSS implementation is reason enough to get started with RSS today.
(b)) RSS helps you easily get the content published on other sites, thereby generating you more credibility and visitors.
(c)) as a publisher, you can use RSS to display content from other sources, so make your site more relevant and interesting to your existing visitors.And the list goes on and. RSS may not be mainstream yet, but has enough advantages even today in order to make the must-choice for marketers.

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Immediately Find out how you can power your online business with RSS and integrate it into all of your marketing. Request a free 28-page Business Case for RSS report with easy to follow instructions, examples, and advice on how to get the most out of RSS in the shortest possible time. Download the free download here: http://rss.marketingstudies.net/index.html