What You Should Know About

5 New Internet marketing opportunities through RSS
Copyright 2005 Rok Hrastnik when it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with

1. PODCASTING and VIDEO CASTING

Podcasting (delivering internet audio content) and Video casting (delivering internet video content), you can communicate via rich media messages, not only to make your content more attractive and powerful, but also allows for a more personal conversation with your audience.

Until know, the Internet was predominantly a textual channel. Add audio and video to the mix, delivering both via RSS, goes beyond the basic facilities by traditional internet content delivery channels. Rich media personalizes the internet experience and gives your company a distinguishable face, but at the same time gives you a media platform to convey your message, so it is easier to understand, see and feel. Think ...--> delivers press releases in audio or video
--> Send your customers a personal video message from CEO
--> Makes audio interviews to extend your reach and give more content for your visitors
--> Deliver video demonstrations of your products
--> Using video and audio to demonstrate how your customers and readers can easily resolve various problems, you are helping them with
--> Delivers important messages to your readers, customers and business partners via a more personal audio experience instead of using impersonal e-mail communications
-->, Etc. .. In addition, the Foundation Podcasting and Video casting are for new business models, allows you to expand your product base to include these formats with higher perceived value. Customer training and support should be improved, because you can now demonstrate key product usage points via online video customer support content in a format that can easily demonstrate everything you need to convey to your customers. 2. HIGH FREQUENCY content updates high frequency content updates, even on a daily or hourly basis, is now finally possible with RSS. No more need to keep on your important messages, news and other content for a week or a month to include it in your e-zine---with RSS you can update your content as often as you want/need and your subscribers not given. 3. APPCASTING Appcasting goes one step further, allowing you to deliver critical software updates and patches to your existing clients, without having to visit the site each week to see if the much-needed update is already available or not. 4. product news, RELEASES and updatesproduct news, releases, and updates are now finally possible in an easy-to-consume way. Using RSS, you can give your customers or prospects with simple tools to create their own product feeds, through which they receive immediate notification when new products that exactly matches their interests are available. As soon as your product portfolio changes, it makes the content in the RSS feeds, your customers are subscribed to. Just think of the following possibilities ...--> tool search for one of the most often used in larger Web-shops, give your visitors an easy way to find the products they are interested. But the same search results can be delivered via RSS as well as. Imagine your customer to search for one of your product categories, and then will also receive a link to the RSS feed for these very same search results, find out immediately a new product matching his terms is released or available for order.
--> This works for complex searches. If your customers are in the habit in order to search for specific product categories, but only in a specific price range, you can deliver these very same results to them via RSS, but with a small twist as soon as a new product to fit their conditions, including the desired price is launched, they will be notified about it via RSS instantly. No reason to visit your site again to make the time-consuming search; the release comes directly to you.
-->, Of course, the same procedure, as many are already using for e-mail alerts can be used for RSS. Give visitors in a simple form with the help of which they enter their criteria, and then give them access to an RSS feed bringing them product updates based exactly on their criteria. Why not just use email? Because no one really wants more e-mail messages in their inboxes, and nobody wants to give their personal information, while RSS is anonymous, and does not require an e-mail address and read when the customer decides he has time.5. Personalized CONTENT SERVICESpersonalized/customized database listings are quite similar to product updates, but relates to any form of complex information, you give your visitors, such as--> Job listings
--> Dating
--> Real estate
--> Etc. Using RSS, your visitors can decide exactly what kind of content (in this case, a single content item could be a new job list) they are looking for and then have the content delivered directly to them via their own customized RSS feed. And yet, all these are just some examples of what you can do with RSS. The possibilities for new content delivery and development of business models are quite endless.For example, some companies already offer their visitors the opportunity to track their FedEx, UPS, and other packages via RSS feeds. Even create other new services that make it possible to receive important information from an RSS feed to your mobile phone via SMS (like getting an SMS message to a new job matches your criteria is available). Again makes other sites it is possible to keep track of when you must return your library material, and even when your holds are ready and when they are about to expire, all of this using RSS. All of these are new business opportunities made possible with RSS, and each of them in a way improves lives of end-users, without placing them in a larger burden (multiple messages).

About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers, and top marketers. Find out everything you need to know about RSS and how do I use to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html