What You Should Know About

Microsoft and Google shows it is time for RSS marketing
Copyright 2005 Rok Hrastnik many internet marketers are still considering whether to start marketing with RSS or not. It seems that not even all case studies, hard metrics and benefits available can t to convince them, or everyone would jump on the RSS bandwagon now. Like overview, here are some of the benefits of marketers missing out on by not marketing with RSS: A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. Email isn t to get shipped, but with RSS, you will achieve 100% delivery. (B)] increased search engines and fast indexing and increased traffic from other RSS-enabled online sources. (C)] get your content on the Internet published on other sites. (D)] creates new subscribers more easily and quickly. (E)], and much much more even if you don t believe that RSS is used by enough people right now that s still no excuse not to start using it as a vehicle to generate more traffic to your websites. But soon all this will also change. As it was widely predicted, Microsoft to integrate RSS support in the next version of its Internet Explorer, and perhaps more importantly, it makes it an integral part of its long-awaited Longhorn operating system. What does it mean for marketers? (A)] in the process of being integrated into IE, and other Microsoft software, achieves mass penetration RSS. This means for marketers, RSS finally will be one of the standard tools of mass communication and content delivery. In addition, start internet users expect RSS from marketers, probably even more than e-mail newsletters. (B)] marketers will no longer (Finally, of course, when most of the world starts by using the latest software versions) have to explain how you get an RSS reader, but will be able to focus only on presenting their activities and benefits to the end-user. (C)] broader RSS integration in Microsoft's tools provide additional RSS applications far beyond basic content delivery in the form of stories, podcasts, and products. Marketers and developers will be able to deploy rich interaction programs to make communication and business/personal interaction more liquid, easier and more efficient. In essence, for many advanced marketers marketing with RSS capability will mean their either in or out of the game. (D)] this is now official. Marketers must start leading and implementing RSS feeds accross their communicational innitiatives from PR to direct marketing and sales. And above all this, Google recently began serving Google AdSense ads in RSS feeds, as well as. The profound meaning behind this are four-fold: A] new "automatic" is the perfect option for RSS publishers to monetize their RSS feeds. With Google's default inclussion in "runnings" of AdSense ads, publishers expect to monetize on RSS immediately. (B)] this is another reason for publishers to begin to publish their content through RSS, especially since it will not cost them nothing or very little, but will provide them with an extra source of revenue. With low cost aspect of the RSS, we can expect a flood of new publishers to the set-up RSS feeds of their content to generate more AdSense clicks. (C)] with RSS ads included in the feeds, you will be more advertisers aware of RSS and its marketing potential. (D)] by using the RSS advertising publishers are now not only create an additional revenue source, but it is actually ensure that they do not lose ad revenue opportunities. We used to refer to RSS as a future. Well, that future is now. If you re not ready to start marketing with RSS, can only run you over time. As well as your competitors

About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers, and top marketers. Find out everything you need to know about RSS and how do I use to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html

Everyone is talking about RSS
By http://MCPromotionsPress.com

No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is absolutely all the rage right now online. With email filtering, IP blocking and the latest "can Spam Act", all scampering for a better way to get their messages across to their subscribers.

With RSS need customers to come to your site or open up their inboxes to get your latest news and updates. When they subscribe to your "feed", comes news them automatically. But Wait; I'm getting ahead of myself here. Let us return to Basic.

RSS is an XML-based format that originated from Netscape. Using RSS, you first need to create what is called a "feed". This is basically a file that you upload to your server. RSS feeds of data ends in a rdf or rss.XML Extensions and can be created by hand. An RSS file must include headlines, links and summaries of the content you want to distribute.

When a feed has been created, can other computers subscribe to your "channel" and read your updates by using what is called a "News Reader" or "news reader."

Most feeds consist of a link with a short summary click to read the whole article. You place let people know your Web site offers an RSS feed, an orange XML icon on your Web site linked to the URL of your feed. Also, you must list your feed with different RSS search engines are just for the purpose of the collection of a database of feeds.

So what kind of things you can transform to feeds? I trøde that you never want to pray. Any area of your site that change regularly is a good candidate. Things like newsletters, news announcements, site updates, something that you regularly update.

If you have no idea how to create a feed, this site will do it for you: http://MyRSS.com.

Write just the HTML page you want to build a feed from and convert it to RSS you automatically.

Another great tool that creates an RSS feed for you is http://feedster.com/builder.php?next=cfintro. This works especially well if you need a feed your third-party host Blog, for example, Blogger.

There is also a script that converts any HTML doc to RSS-go to http://kalsey.com/tools/blogfeed/. If you want to validate your feed, you can do so at http://feedvalidator.org.

A news reader is just a software program that brings news directly to you in an organized, easy to read format. Let us look at some of your options when it comes to the readers and what is available to you.

1) RSSReader: http://RssReader.com free; It collects news in the background and warns you with a popup in your system tray, when new information becomes available.

2 Ampheta Desk): http://AmphetaDesk.com free, cross-platform aggregator.

3) Wild Grapevine: http://WildGrape.net for Windows; read headlines from thousands of sources. Free.

4) Sharp Reader: http://SharpReader.net free reader for it.NET Framework created by Luke Hutteman

Newz Crawler: 5) http://NewzCrawler.com Web News Reader and browser. There is a two-week free trial. You can buy it for only $ 24.95.

6) Feed Demon: http://FeedDemon.com download a free trial or purchase for only $ 29. Written by Nick Bradbury, creator of Top style and Hoesite. Feed Demon loaded with fantastic features.

7) Feed Reader: http://FeedReader.com Freeware; Windows app that supports all RSS feeds and formats.

8) Bloglines: http://Bloglines.com a web-based Blog and newsfeed reader. No software to install read your feeds; just visit the Web site and log in to your account.

9): http://Awasu.com free Windows Awasu news reader that integrates with Internet Explorer.

10) feed materials readers: http://FeedReaders.com Lockergnome news reader offers in this field. Seven day free trial period. Two versions available: pro or standard with pricing ranging from $ 5.00 to $ 15.00.

If these options aren't enough, you must check the complete list of readers on http://www.lights.com/weblogs/rss.html if you would like to have the feeds sent directly to your Inbox instead of downloading a reader, check out http://rss.blogstreet.com/asp-rssbin/auth_rss when you download a reader you need feeds to subscribe.

Check out http://Syndic8.com for thousands of choices. Now that you understand the technology, what are the advantages and disadvantages of RSS? Here is a great: your subscribers do not need to abandon their e-mail addresses, which is great for those with data protection. RSS puts control of subscriptions directly in the hands of your users. When they want to unsub scribe delete they just feed from their reader. It also reduces the risk of Spam accusations. If you are an ezine publisher, and you don't need to worry about getting your messages in the past all the filters in place of users and Internet service provider's (ISP).

The disadvantage is that you do not include user customization, and you have no way of knowing how many people subscribe to your feed. Also at this time, RSS may seem a little complicated to novices, and it has not been widely adopted by Web users.

If you do not have examined RSS, now it's time to consider this technology as another avenue to reach out to visitors on the website, and keep them informed.

About the author
Merle http://www.EzineAdAuction.com "where some of the best deals in Ezine advertising are made" buy and sell Ezine Ads in a live auction setting! Publishers selling off excess inventory and buyers pick up some fantastic offer. Free E-book on how to write "glowing" ezine ads ...Download now at http://www.ezineadauction.com/ebooks/greatezineads.pdf

Tips for helping your RSS Feed perform!
In some ways RSS is very similar to HTML, the language commonly used to create Web sites. As with HTML, search webmasters using traditional engine optimization tactics, when you create an RSS feed will find their RSS feed receives additional exposure and interest.
Simple steps to optimize an RSS feed for search engines: 1.) the title shall include important keywords.
To state the obvious the title should be relevant and not misleading, while still emphasizing keywords. At the end of the day, give the title readers to read about, not mislead them.
2.) Display RSS feeds.
Most webmasters display their feeds as content on their home page. When you view a feed you will need to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed. If using a template to display the feeds, use the header tags to define the appearance of the channel title and item titles. Many Search engines weight header tags with greater significance. See display RSS feeds for additional information-http://www.small-business-software.net/display-rss.htm
3.) Internal and external Links.
Within the feed, you should always use the full path to the links, keep in mind that other sites may publish the information in the RSS feed. Hyperlinks that are not local to the site should launch a new browser. While this is not specific to the search engines it will help keep visitors on your site.
4.) Link text should highlight keywords.
It is no longer a deep, dark secret that text is used for incoming connections will help a site revenue potential define the keywords that the Web site appears in search engines. Keep that in mind, you must use keywords in the link text pointing back to your site.
5. My). Yahoo and My MSN.
This is surprisingly simple to do, but often overlooked by publishers and webmasters. The quickest way to have an RSS feed spidered by Yahoo or MSN must include feed on a personal my. yahoo or my msn home page.. Simply create an account on the respective search engines and customize the home page to include your RSS feed. This is done by adding content and listing the URL of the RSS feed. Typically within 24-48 hours the feed content will be spidered and indexed by Yahoo and MSN.
6. Theme feeds.)
Feeds should theme. This will help with theme links back to a Publisher's site from anyone syndicating the feed content.
7.) Link popularity.
Increase link popularity by submitting RSS feed, blog or podcast to the appropriate folders. The following directories Allow submissions of specific kinds of RSS feeds. Be sure to follow the guidelines for each site, and choose categories wisely.Submit Podcasts-http://www.podcasting-tools.com/submit-podcasts.htm
Submit RSS feeds-http://www.rss-specifications.com/rss-submission.htm
Submit Blogs-http://www.blog-connection.com/submit-blogs.htm
8.) RSS feed descriptions.
RSS feed descriptions are generally Summaries or introductions to other content. Often will feed creators provide additional information on an HTML site, enticing Reader click through the full information, if it is a topic that is of interest to them. Provide enough teaser copy that the reader can easily distinguish, if content is somethingthat are important to them.
9.) subscribe to feeds.
This may seem obvious, but a surprisingly large number of publishers subscribing not on their own feed. This is a great way to visualize your customers see and experiment with formatting and embed HTML in feeds.
10.) image ads.
Add your company logo to your RSS feed. Create a tag and enforce this tag by the image in the RSS feed. The image will increase your company's identity and embellish the look of your feed by adding your company logo.
11. Alphabetical rank.)
Many feed readers list feeds alphabetically in the reader. Feed channels that begin with a will, of course, appears at the top of the list feed in most feed readers. If you want to appear at the top of the list of feeds, a reader has subscribed to, remember this tip.
12.) meaningful Links
Each item in your feed should contain a unique URL associated with it. This will direct users to associated information. Many find using target URLs with the symbol "#" in the link to identify specific content useful.Most marketers have a love-hate relationship with search engines. Search engines have the abilitiy to make even the most confident webmaster feel powerless. Let us face it – all of us have felt the wrath of the search engine powers that be at one time or another, and while it may be difficult to know what line was crossed or how we fell out of favorAfter some basic guidelines will be helpful in optomizing feeds for search engines.
About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.

RSS is not quite a household word, but technically astute individuals are adopting the use of the RSS feeds at an alarming rate. If you are interested in jumping on to follow, but not quite sure where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.
RSS-checklist 1. titles and descriptions.
Always include meaningful keywords in your RSS feed channel title and description. Many readers will view or search for subject-specific RSS feeds by using keywords or keyword phrases. If you have descriptive keywords in your RSS feed title and description is likely to feed more located and subscribed by the interested parties.
2. GUID Format.
Always include a GUID with each feed item. GUID is a globally unique identifier. Each entry must use a different GUID. The GUID will in some cases assist RSS news readers and aggregation software determination of when new content has been added to the RSS feed or when existing content in an RSS feed has changed. If you do not use the Guid, the software that is used to aggregate the feeds can be difficult for the registration of changes to the feed items or software may not always recognize new content.
3. Publish dates.
Always include a Publish date on feed items. Publish date should be used, even if the content is timeless. The publish date will help readers determine that status of the contents of the feed item.
4. Polish your Feed.
Please consider to include images in your RSS feed. While the added images will not necessarily improve ranking, they will add a professional look to your RSS feed and help brand your feed.
5. feed hosting.
Host your own feed, or set it to forward to third parties from your site. This allows you to retain full control over the RSS feed. You do not have to rely on the stability of another company. If you control the forwarding and at any time you are dissatisfied with the service provided by a third party, you can redirect the feed to a different location.
RSS What

1. be plagiarised.
Do not plagiarize content in your RSS feed, there is a little more to say. Written words are considered protected in most countries. Posting someone else's work and takes credit for their words is wrong and will damage their reputation as a credible source.

2. Splog.
Do not create splogs by automating feed creation. Splogs just clutter the search machines and catalogues and make it difficult to find RSS feeds with meaningful content.
3. infringe a copyright.
Copyright does not violate a Republish RSS feeds contents. If you quote content from another RSS feed, credit the source and give and create a link to the original source of the content. As a rule of thumb should editorial content exceeds the length of the quoted material in the post.
4. violating the TOS.
Do not republish RSS feeds without confirming that feed syndication is allowed. Terms of use are not always visible, so it is important that you check the terms of Service on the Publisher's feed subscription page prior to syndicating the content of another Publisher RSS feed.
5. Provide multiple feed formats.
Give no more feed formats to the same content. With regard to the Subscriber, irrelevant version of RSS that you are using. Multiple versions of the same feed simply cause confusion. Almost all RSS readers and news aggregators support all versions of RSS, simply choose a version and provides a single feed.
By adopting good feed practices, you can take advantage of the benefits of having an RSS feed. Following these simple RSS get the to do list you started on the path to RSS success.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and Note Page, Inc. http://www.notepage.net a wireless messaging software company.

FeedForAll
RSS feed creation tool for webmasters and content providers!

RSS Submit
Automate your rss submission. Automatically send your feeds!

rss2html
RSS to HTML script to display RSS on a website.

Audio Recording Software
Record and edit audio files with the software.

-Blog feed

-Article feed

Full circle of RSS marketing power
Copyright 2005 Rok Hrastnik the RSS is one-in-many marketing and publishing tool, although unfortunatelly most marketers still do not understand this powerful concept.

While RSS gives a number of advantages when used each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. More simpler terms---when you use it to provide most of your marketing online.The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.Now IT s time to bind it all together and see the whole picture 1] RSS as a content delivery channel for communication with subscribers, customers, prospects and partners get your content delivered, and gives you several new content delivery and development of business opportunities. Yes, retrieves your RSS content to your subscribers without fail, so you can communicate with them and sell them 2] RSS as a tool for promotional/visibility increases your traffic by improving your site's ranking, generate traffic from new RSS specific websites and get your content published on other sites. Each of these activities brings new visitors to your Web site, which is now ready to be converted in to new subscribers, you can communicate (via RSS and/or email) in the long term. In addition, improved visibility enforces your brand and generate more credibility for your business. 3] Content delivery to end users and content syndication, when assembled, constitute the basis for the RSS calls, which further diversify your reach across the Internet and serve as a strong PR platform. 4] When you have access to more potential subscribers who you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them, as well as to establish a constant connection with them., enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising revenue. 5] as a Publisher is your goal is to better meet your visitors, establish itself as a key content source in your industry and make your visitors come back more often. Provides access to additional information is one of the elements that make this possible. Use RSS to publish content from other sites, and as an upgrade to target their most focused content needs, create RSS radars for your hint. 6] RSS radars will in turn also generates extra visibility, especially through improved search engines, and generate new subscribers to your RSS feeds.
7] all of the above will create advertising venue and create a new source of income.

8] in addition, can use RSS advertising as an advertiser even you increase the reach of all the above activities.

The system comes fully-circle, establish RSS as a tool, the powers of an important part of all of your internet marketing and publishing activities.

About the author:
Rok Hrastnik is the author of Unleash the marketing and Publishing power of RSS, hailed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers, and top marketers. Find out everything you need to know about RSS and how do I use to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html

Copyright 2005 John Doetsch,
RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors. However, it is only recently started to gain popularity among webmasters as a means to provide visitors with constantly updated content. These feeds were originally designed to deliver updated news faster, but they have since evolved to nearly instantaneous updates of many types of information. Growing sites can take advantage of RSS feeds, since they allow for fresh copy is updated regularly online. When RSS feeds are inserted into Web pages, provides a steady stream of syndicated content is updated on an ongoing basis. Most RSS feeds consist of a heading, content summary and a link to the actual online article. They are typically consist in XML, a markup language similar to HTML, allow webmasters to manipulate and integrate the new copy into their existing site pages. The increased popularity of these RSS feeds enjoyed online sites as they have helped to drive increased traffic and Search engine ranking results. The fact that the syndicated content changes continuously in the RSS feeds means that search engine spiders probably visit and index your site pages more often. RSS feeds also keep webmasters from having to worry about that update their content, and visitors can rely on fresh articles are available for reading each time they want. Articles are also easy to find on RSS feeds, as they can be categorized for easy navigation. This increases the chances of receiving visitors from other sites. While modern technology has made to embed RSS feeds on a Web site easier, contributing content to RSS feeds is still a bit more complex. You can effectively post copy on RSS feeds, you first need an RSS program that will allow you to format your content for syndication. If you are a professional web developer, for example, you might want to create your own XML files to display content. This option allows more flexibility in the way content is displayed. If you are missing the online knowledge to understand how you are using XML, you can invest in one of the many RSS software programs that allow users to create and publish syndicated content without using any XML language at all. One of the most popular programs is FeedForAll, which is an inexpensive and yet powerful tool for developing and maintaining an RSS feed. This programme, and others like it, your users are using their own syndicated content, or download existing feeds from the Internet. It also gives users the ability to manually edit their Web site to include images and colors that you can create a more exciting online experience for customers. As the need for the Internet provides instant access to a wide range of information continue to grow, is RSS feeds become an important component of information distribution. It is likely that the RSS feeds will serve as an important tool for sharing information on the Internet in the coming years and could, in the not-too-distant future, even begin to compete emails as the preferred method for knowledge sharing. Therefore, to understand how best to take advantage of RSS feeds on your Web site has a lasting and positive impact on the company's growth. About the author:
John Doetsch, is an author and founder of Websition.com where you will find additional articles and website content written by the Internet's most talented writers.

RSS won the battle
RSS seems to have captured last continues to be the industry syndication standard.

Microsoft's inclusion of RSS into the newest version of Internet Explorer and reports that RSS will be in the Longhorns upcoming release seems to be the final nail in the coffin of the Atom specification. Even Atom's steadfast supporter Google, seems to have seen the light. Google had previously acquired Blogger, a popular blogging tool, uses the Atom specification to publish the contents of blogs created on Blogger platform. In the past Google had strategically steered clear of endorsing the RSS specification hoping that Atom would take hold.

Google's latest new service that allows web surfers to monitor Google News RSS-or Atom-feeds, seems to be a confirmation, perhaps in purchasing Blogger, they chose the wrong specification.

The adoption of a syndication standard was slowed by the struggle between Atom and RSS. Two defined syndication standards vying for the number one position. In an IT industry that clearly favors single standard solutions, Atom supporters claimed added flexibility, but RSS ' wide sweeping support from heavy hitters like Microsoft, Apple and Yahoo. Along with the popularity of shows increase in podcasting, which is based on the RSS 2.0 specification are sealed the fate of the future syndication standard.

History and the relationship between RSS and Atom is a sordid tale, which has impeded the progress of an online RSS standard. Now that the leader has been defined their is little in the way of RSS ' growth. Businesses leery of becoming involved in a fight for standards now embracing RSS as a communication channel.

It is clear that those who have lined up behind RSS as the leading specification are the winners.

Strangely enough, while those entrenched in the industry recognises the difficulties of a double standard, users rarely see a difference in feeds created using the Atom and RSS standards. Most popular RSS readers support reading feeds in both formats. Although the purpose of RSS and Atom is the same, is the specification itself is very different, which makes it difficult and time consuming for tool developers to move between the two standard.

Now that Atom attempts to replace RSS has fallen flat, see Syndication arena will probably significant innovation and progress.

Sized enterprises taking advantage of RSS ' extendibility using namespaces adding needed tags. Apple has done this with iTunes, Microsoft for ordered lists, and Yahoo with MediaRSS. All use the same basic RSS 2.0 format, but supports defined RSS ' future is bright with many companies working proactively to unite once divided standard.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS element for developers. In addition Sharon manages marketing for Note Page http://www.notepage.net a wireless text messaging software company.

FeedForAll
RSS feed creation tool for webmasters and content providers!

RSS Submit
Automate your rss submission. Automatically send your feeds!

rss2html
RSS to HTML script to display RSS on a website.

Audio Recording Software
Record and edit audio files with the software.

-Blog feed

-Article feed