What You Should Know About

Define relations between Blogs, E-zines, RSS and email
Copyright 2005 Rok Hrastnik

Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to gamers and in relation to their relatives, email and e-zines. How these four really relate and what this means for your internet marketing strategy?The most common missconception is compare blogs and email, with many bloggers actually argue blogs as a replacement for email. The truth is that there's no comparison at all, like comparing apples and oranges. The second missconception is believing that RSS and blogs somehow strongly connected, or even that RSS is good only to provide blog content. The result of this, on the one hand, marketers who don't see RSS as a full-powered communicational channel and bloggers on the other side that refuses to see email as a viable content delivery vehicle. Easy s record just RSS and e-mail content delivery channels; the tools that make it possible to deliver our content to end users and RSS, to other sites. Blogs and e-zines are two different internet content media formats, differences in how/what the content is delivered and presented through them Explained in even simper. conditions: Blogs and e-zines or newsletters are "what"---what you publish online ... in the content page. RSS and email is "how"---how to get the content or information to the reader ... the output page. RSS/email and blogs/e-zines can not be compared directly. Blog content and e-zine content can both be delivered via RSS and email, and there is no direct business/logical relationship between, for example, blogs and RSS. To say that "blogs have some attributes and features, e-mail is missing" actually compare the two entirely different things (an internet media content format, with a content delivery channel), which are not directly related. What makes sense, for example, comparison, e-zines and blogs ... Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and is restricted to a limited number of content types. E-zines on the one hand, more similar to magazines and newspapers, transporting content presented in a complex non-linear content, structure, and have the ability to make many different content types that do not mix well together if delivered through a linear content structure. A typical e-zine may include:--> an editorial;
--> a leading article, represents the predominant topic is a specific e-zine is issued;
--> support articles, clearly structured to demonstrate the secondary to the main article;
--> links to "best of" blog posts in the specified time frame;
--> links to the most relevant forum topics and posts;
--> a news section;
--> a featured client case study;
--> different ads (banner ads, textual ads, advertorials, etc.);
--> Featured consultant;
-a Q&A-> section;
--> a featured white paper;
-->, etc. Delivers all of this content requires a complex content structure and a strong and experienced editor. Format blog simply does not provide the level of structure necessary to effectively present a complex content mix. But it is not to say that blogs are in no way inferior to e-zines, they are just different. Companies need both, and they need to deliver both via RSS and email. It is worrying, however, is that some apparently believe, e-zines and e-mail is "backward". It is a dangerous line of trøde, that come close to shooting yourself in the foot. Personal preferences against content delivery channels and internet content media formats have no place in business. This is what our audiences and how they want it. Our objective must be to meet so many "our people" as possible, the implementation of all the tools and technologies necessary to achieve this goal. Let our personal preferences get in the way is dangerous at best. And even if 90% of our customers/prospects/partners (etc.) prefer RSS email to receive our content, it will still be good business practice to provide.

About the author:
Immediately Find out how you can power your online business with RSS and integrate it into all of your marketing. Request a free 28-page Business Case for RSS report with easy to follow instructions, examples, and advice on how to get the most out of RSS in the shortest possible time. Download the free download here:es.net http://rssdiary.marketingstudi/case/index.html

There are a wide range of things you can do in respect to blog promotion. Here are a few ...1. optimize your optimize your blog using the default search engine optimization techniques, so that it performs well in various search engines, organic rankings of poker hands.2. Send to submit your blog to the available online blog directories. There are a number of blog search engines and RSS directories, which you can send your blog to gain further exposure. Lodge 3 Blogs-http://www.rss-specifications.com/rss-submission.htm. Submit blog social network to the big social networks, and then bookmark the blog. Social networking-http://www.webmaster-elements.com/social-bookmarking-sites.htm 4. Write press release press release announcing blog.5. Blog Commenting to post comments on other, related blogs and include the URL to your own blog in your signature. 6. Forum posting signature post in forums and newsgroups with related topics and include your blog URL in your forum signature. 7. Email signature includes the URL of you blog in the signature of any e-mail correspondence.8. business card/letterhead includes the URL of the blog on business cards and business stationery.9. Powerpoint presentation when you make presentations at meetings and conferences, you must include the URL of the blog at the bottom of all of the PowerPoint slide. On the way, if the presentation is redistributed, you will obtain further branding benefits and additional web traffic. 10. handout includes blog URL on any handouts that you want to distribute at meetings, trade fairs, or during presentations.11. Deep Links Deep-link to other parts of your website and blog from within the blog.12. Wiki Links generates quality content and resources, so you can attract wiki links. 13. Team competitions For the participants in order to encourage blog participation, run contests or giveaways for the best comments or participants. 14. related posts incorporate links to related blog posts or post a list of related blog posts at the end of a record.15. Provides an RSS feed makes it easy for readers to follow the blog by providing an RSS feed that contains blog posts. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Cash in bloggers
Blogging for dollars sounds like the latest game show or some new drinking game, but it is the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are experiencing their commitment to pay. The focus of a blogger is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are: 1.) Google Adsense in Blogs
Google AdSense allows Webmasters to serve dynamic content-relevant advertisements in blogs. If the visitor clicks on one of the AdSense ads served to your blog, be credited to the owner of the Web site referral. Webmasters only need to insert a Google-generated java script in your blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of matching and context keyword analysis to determine which ads should be served. 2.) affiliate programs (product endorsements)
Affiliate programs work when an affiliate Web site receives income of the authorisation procedure sales, leads or traffic to a merchant website. Generally bloggers want to mention or support specific products and if you want visitors to buy the product, bloggers receive a part of the sale. 3.) Product promotion
Businesses use blogs to detail how specific features or product Add-ons can increase the functionality and save time. Content-rich product promotion will help with Search engine placement. 4.) Banner ads
While less popular than in the past, sites with high traffic levels still earn decent income by selling banner space. The Web Developer will bloggers continue to find ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a means of communication for many.About the author:
Sharon Housley manages marketing for http://www.notepage.net and FeedForAll Note Page http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

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RSS and email: how they can work together?

Copyright 2005 Rok Hrastnik

For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.

But it takes email due to spam filters and spam itself becomes more difficult, while anti-spam law puts even legitimate email marketers risk.

With 100% content delivery ratio is RSS a substitute for e-mail?

At least right now, certainly not. However, it has become the most important addition to the delivery of mail. While many internet users have begun to ignore the e-mail subscriptions and only subscribe to the RSS content, are majority has begun to explore the world of RSS.

Time to get started with RSS is as such now if you want to get an upper hand over your competition before RSS when mainstream and at the same time test RSS marketing approaches that work for you. Using RSS as an additional content delivery channel, since e-mail, one of the places to get started. But if you want to use RSS in conjunction with e-mail, you must first understand some basic relationships between these two tools and e-zines and blogs.

(A)) UNDERSTANDING RELATIONS BETWEEN RSS, EMAIL, E-ZINES AND BLOGS

How these four really relate and what this means for your internet marketing strategy?

The most common miss-conception is to compare blogs and email, with many bloggers actually argue blogs as a replacement for email. The truth is that there's no comparison at all, like comparing apples and oranges.

The second miss-conception is to think that RSS and blogs somehow strongly connected, or even that RSS is good only to provide blog content. The result of this, on the one hand, marketers who don't see RSS as a full-powered communicational channel and bloggers on the other side that refuses to see email as a viable content delivery vehicle.

Easily specify the entry directly in s the simplest possible terms. Blogs and e-zines or newsletters are "what"---what you publish online ... in the content page.

RSS and email is "how"---how to get the content or information to the reader ... the output page. RSS/email and blogs/e-zines can not be compared directly.

Blog content and e-zine content can both be delivered via RSS and email, and there is no direct business/logical relationship between, for example, blogs and RSS.

What makes sense, for example, comparison, e-zines and blogs. Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and is restricted to a limited number of content types.

E-zines on the one hand, more similar to magazines and newspapers, transporting content presented in a complex non-linear content, structure, and have the ability to make many different content types that do not mix well together if delivered through a linear content structure. A typical e-zine can for example contain an editorial; a leading article that represents the predominant topic is a specific e-zine is issued; support articles, clearly structured to demonstrate the secondary to the main article; links to the most relevant forum topics and posts; a news section; various ads (banner ads, textual ads, advertorials, etc.); a Q&A section; a featured white paper; and so on.

Delivers all of this content requires a complex content structure and a strong and experienced editor. Format blog simply does not provide the level of structure necessary to effectively present a complex content mix.

B) EMBED RSS IN YOUR E-MAIL MARKETING STRATEGY

If you can understand these fundamental connections, you can actually understand how much you can integrate RSS in your e-mail marketing strategy as a supplement to e-mail as a tool for delivery.

For now, here are some of the most fundamental generic opportunities in using RSS with email:

1. Use RSS to announce each new issue of your order e-mail e-zine which you make available in full on your website.

2. Give a separate RSS feed articles you publish in your e-mail e-zine and get them to your subscribers as soon as the articles become available, without waiting to receive them in an e-mail newsletter. The same goes for your news section if you have one.

3. If you publish a lot of content in a variety of topic categories in your e-zine, give a separate RSS feed for each of these topics. See another on the elements mentioned above, a typical e-zine may include. Each of these elements can actually be a standalone RSS feed.

4. If you re doing e-mail auto-reply marketing, give the same autoresponders as RSS feeds, allows visitors to subscribe to either e-mail or RSS delivery channels receive the very same content.

5. If you have your own affiliate program, you must make sure that your affiliates can also subscribe to their affiliate messages via RSS-feed, not just email. Basically all they will do to duplicate the same content you re send via e-mail in an RSS feed.

6. If you re send special messages or updates to your existing customers via email, create a special limited access RSS feed to provide the same set of updates via RSS.

These should be enough to get you started thinking in the right direction.

About the author:
Learn how to take advantage of marketing RSS and get all the expertise, knowledge, and how-to information in order to implement RSS in your marketing mix of direct marketing, PR, e-commerce, internal communication and online publishing to SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now: http://rss.marketingstudies.net/book/

Use of technology can define the success or failure of a business. This is not more obvious than in industry in real estate. Real estate brokers, who flocked to the latest technologies, adopted them and apply them in order to improve and sell property, still squandering. Uses the latest technology, can real estate agents show a homes finest attributes via Video Podcasting. Video Podcasting is a compelling distribution channel that allows real estate brokers to reach a large audience while showcasing a property best features. The best houses sell themselves, right? Regardless of how attractive a home is, it is important to promote best attributes. You use a real estate broker, whether or not to sell home even made your home best foot. As with an open house, you should show the best angles and features when marketing a home. Use the following tips to develop a video podcast, which will sell the featured home: Remove the rod
A tidy room shows much better, and especially in photos and videos. With rod is removed, the rooms look larger and more spacious. Take a moment to the-clutter before video taping or snapping photos. Clean home first!
It is amazing what will show in the photos or videos that might otherwise be completely unnoticed in person. Prior to taking the video or photos, you need to dust, washing windows, and vacuum. Add music or comment
If presents a video tour of the home Member State, add music to your presentation (you can find free music that can be used in a video podcast here: http://www.small-business-software.net/podsafe-music.htm). Another great option is to include an audio commentary, point it home finest qualities. Better furnished than unfurnished
Home shows much better when furnished than when they are not. Basic furniture, in a sensible arrangement, make home look warm, inviting and welcoming. Fresh flowers
Add a bouquet of fresh cut flowers to the table, kitchen or dining room. If shows the home in the spring, spend a day planting season fish to lighten up the landscape. It is amazing what a little color will do to the home apparently value. Landscaping
Landscaping is probably the cheapest, you can increase the value properties. Make sure that the photograph or video the landscape on a sunny day to show his brilliance. Table settings
Set the table with some nice table settings, so that the prospective buyer can imagine in your home. These small personal hand can make all the difference. Minimize Motion
When you take photographs or videos, minimize the proposal. Let the software handle transitions between photos or video clips. Keep a slow and steady hand, or by using a tripod, will result in a cleaner video clips. Edit (overshoot and Cutdown)
Take a lot more photos and videos, than you need (overshoot), and then review and remove all but the most attractive shots (Cutdown), so what is still the best available material. It is best to have too many shots to choose from, rather than not enough. Search for Virtual Home Tours see examples
Realty Feeds-http://www.realty-feeds.net
ML Podcast-http://www.mlpodcast.com let the home Shine by using technology to help market the property. Present home in the best possible light, and through a number of channels, and watch sales soar. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What does a RSS feed professional? Follow these simple steps to Polish your RSS feed and take it to the next level ... 1. feed image add an image to your RSS feed. The image is displayed by many feed readers every time your feed is displayed. This will help build and strengthen their brand or image in the minds of people who read your RSS feed. Add a picture to an RSS feed is relatively easy, and adds a level of professionalism. 2. Images and Links to add pictures and links in the RSS feed. The process of adding images and links to the description field of an RSS feed is really quite simple, if you are using software to manage your feed, while it may be somewhat complicated, if you hand-coding your feed. Incorporate images or hot links in the feed content will allow your readers to explore further and dig deeper into your content. An additional benefit is, of course, the additional links back to your website from all Web sites that choose to publish or your feed content is displayed. 3. Validatewell-formed code is important to ensure that all RSS readers can read and display your feed. But it is also very important for another reason ... nothing is more embarrassing or unprofessional than an RSS feed is broken or stops working. Use software to manage your feed creation, and validate your feed on a regular basis. 4. easy to Subscribe make your RSS feed is easy to subscribe. Include traditional RSS icon or an indicator of the entire site so that site visitors can easily find and subscribe to RSS feeds. Include basic guidance on how site visitors should subscribe to your RSS feed. 5. Auto Discovery add "auto-discovery" code in the HTML header of your site. Many RSS aggregators include an auto-discovery feature, which allows them to automatically detect when a site offers an RSS feed. If you want visitors to your Web site uses one of these news readers, would you immediately know that an RSS feed to your content is accessible from your Web site. Instantly create auto discovery 6 code-http://www.feedforall.com/autodiscovery.htm. Favicon adds a "favicon" for your site. Favicons (short for "Favorites icon") is typically a small version of a company or the logo of the site and appears in the URL of the user's Web browser. When a user bookmarks a specific Web page that contains a favicon, loads this Web page customized icon in the user's browser. Because the favicon is usually appears next to the address of Web site, it may act as a small logo or icon, which visitors can use to remember the site or the site address. RSS feed directories and search engines will often use a favicon next to an RSS feed listings. So make sure that you have one on your site; Otherwise, you have nothing else than a generic icon next to your feed. Webmasters can establish brand by creating a favicon for your website. Here is a free service from 7 HTMLKit: http://www.html-kit.com/favicon. Subscription to always your own Feed Subscribe to your RSS feed, so you can see, see visitors on the site. It is not necessary to incorporate the above elements in your RSS feed will result in additions of a more professional and polished RSS stands apart from competitors in News aggregators and RSS folders. Spending a few extra minutes here could easily do more attention to your feed. About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Vertical marketing with RSS Feeds
By Sharon Housley

Like the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious. Financial industry
If you are in the financial sector, you can monitor Exchange rates, bank rates and track investments by using RSS feeds. Financial institutions have found RSS to be an optimal way to communicate CD rates, interest rates, currency conversion, and even investors are using to monitor stocks. Use RSS to track currency conversions, stocks, bonds, bank rates and other financial-related information.

Find feeds:
Financial Feeds-http://www.finance-investing.com

Security industry
If you are in the security sector, or just want to be updated on any security alerts, you can subscribe to a wealth of security-related feeds. There are security feeds for virus alerts, bird flu information, homeland security alerts and system vulnerabilities.

Find feeds:
Security Feeds-http://www.security-protection.net

Medical field
If you are informed a physician or any part of field medical it sensible to live something news in medical fields. You can subscribe to feeds, discuss various exotic diseases, conditions, experimental treatments, and monitor drug trials. Find feeds:
Medical Feeds-http://www.medical-feeds.com
MedWorm-http://www.medworm.com
HubMed-http://www.hubmed.org/
NHS health http://www.library.nhs.uk/rss/directory/default.aspx-Career Job Feeds
If you are in the medical field and interested in monitoring industry jobs, subscribing to RSS feeds for specific types of positions or specific locations. Find feeds:
Health career Network-http://www.healthcareernet.com/feeds/feedsdirectory.aspx real estate
You looking for a new home or perhaps just contemplating investment property. Subscribe to RSS feeds for specific regions, so that you are notified immediately when a new home will be available in a particular city or region.Find feeds:
Realty Feeds-http://www.realty-feeds.net
ML Podcasts-http://directory.mlpodcast.com/directory/directory.php
RealtyFeedSearch-http://www.realtyfeedsearch.com/Religion
Is religion an important part of your life, but you do not have as much time as you want? Consider subscribing to faith based sermons or Bible studies. Churches, ministries and is using RSS to reach their congregations to schedule events, and even to broadcast sermons. Podcasting is becoming mainstream with young trønde populations. Progression and adoption is a natural step youth bring technology to their faith. Find feeds:
Religious Podcasts-http://www.religious-podcasts.net
Godcasts-http://www.godcast1000.com/
The Church Automotive Podcasts-http://churchpodcasts.com/
If cars are your thing, there are a number of RSS feeds from user car feeds for the automotive industry news and car forums.Find feeds:
Http://automotive-links.mustangv8.com/RSS-directory/index.php Automotive Links-legal Feeds
If the law is your area of expertise to monitor weblogs with an emphasis on legislation or legal problems and concerns, or follow the Court decisions by using RSS feeds. Find feeds:
Blawgsport-http://www.blawg.org
Are you a fan sport? Do you want to keep up to date with your favorite teams or athletes? Perhaps you just want some tips to improve your game, sports feeds of all types are available.

Find feeds:
Sports Feeds-http://www.sports-feeds.com
Sport podcasts-http://www.sportspodcasts.com

Educational
Are you an educator? Education has always been a great source of cooperation. It should not come as a surprise, teachers and educators share their educational podcasts and RSS feeds.

Find feeds:
Educational Podcast Network-http://epnweb.org
Educational Feeds-http://www.educational-feeds.com

Political Feeds
Are you a political pundit, is trying to follow policy debates or monitor the details of the latest political issues? Use RSS to keep you up-to-date on your favorite candidates or issues.

Find feeds:
Political Feeds-http://www.political-humor.net

Government Feeds
Want to know what bills your representative voted for, or perhaps you have a specific problem concerns you would like to stay current on. Subscribe to local, State and Federal Government feeds to stay up to date about the latest issues in connection with the operation of the Government. Find feeds:
Government Feeds-http://www.government-central.com

Vertical search and niche products folders are authority sites in a crowded online world. These niche directories will help individuals in specific industries Locate topics essential for their industries.

About the author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.